Localised content is key. In order to create a space where consumers want to engage, you need a strategy that shows that your brand is customer focused. Personalisation and custom messaging that speaks to your audience is non-negotiable.
HELPING TRANSSION ENTRENCH THEMSELVES INTO SOUTH AFRICA.
TRANSSION is a global leader with market-leading smartphone brands, whose main three brands control 48% of the African smartphone market but South Africa was an unexplored territory on the Transsion radar. They’ve done well to penetrate other African markets ; so we took on the challenge to act globally and think locally. With our proven track record in the experiential space and the ability to create authentic consumer and retail connections through brand campaign launches; JAWBONE knew we needed to create a hybrid strategy that would tactically link the on and offline worlds.
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