As an experienced events company in Johannesburg, we know how important it is to keep on top of trends in order to keep our clients’ work relevant and exciting. So we’re looking ahead at things we believe are important keep in mind when it comes to event management in 2019.
WHAT SHOULD EVENTS COMPANIES IN JOHANNESBURG GET RIGHT?
We mention Gauteng as that’s where we’re based, but these tips apply to anyone who’s planning an event or looking for an event organiser.
HOST THE RIGHT PEOPLE
Event management goes beyond just the administrative checklist of elements, it’s also about inviting the right people, who share a brand’s ethos. If you’re creating personal moments for them to experience, it only makes sense to extend your invitation to those who will really resonate with what you’ve created. Don’t get caught up by trendy “influencers” unless what they stand for, and their circle of influence is in line with the people you’re trying to create connections with.
TACKLE THE RIGHT PROBLEMS
Whatever experience or brand activation you plan, it needs to tie back to your brand. People need to walk away with your brand at the core of what they remember. So keep your brand at the centre of your planning and rely on your event’s organisers to tie it into all elements, from decor to music, to suppliers and location.
MAKE IT SUSTAINABLE
This means not only making a tangible difference to a community of people and doing it in a way that’s respectful of the environment, but it also means approaching your event in a sustainable way. Instead of a one-hit-wonder activation, is there a way you plan a regular event, and grow an audience of people who anticipate and look forward to the next one? How can you incentivise or enrich their participation?
BE BRAVE, DO IT FIRST
Experiential events are on the rise and it’s becoming harder to stand out. If you want to be memorable, don’t be afraid of taking risks. Understanding what makes other events successful is a good way to learn, of course, but there’s always room to re-think, re-invent and re-imagine them in a way that’s suited to your brand. That’s why partnering with the right company and knowing what events services you can expect them to offer you is so important.
MAKE IT EASY TO TALK ABOUT
Along with offering an immersive experience that lets people interact with the brand, we need to make it easy for them to create and the shared content and their experience. If you’re going to spend money on a brilliant event, make sure that you incorporate a digital element that will allow your audience to spread the word of it. Here’s a look at how we can create an event space in 3D 360 VR so you can get a true sense of what your audience will experience.
Looking for event organisers in Johannesburg? Get in touch today and let’s get chatting about how we can help you.