Over the Festive Season, we partnered with our client, LEGO®, and created the ‘Build Your Own Adventure” experiential marketing campaign. Our role was to conceptualise, build and manage an engaging space to delight shoppers and their children.
The stand included a mini LEGO® theatre, oversized LEGO® pits and DUPLO® areas for younger children. To encourage engagement with young minds, each stand also included educational activities, competitions and prizes.
The campaign was nationwide and was activated at Eastgate Shopping Mall in Johannesburg and Gateway in Durban.