LEGO Christmas – Mall Of Africa & Ballito



Experiential Marketing


The Jawbone Team executed an amazing activation over December for LEGO South Africa first we visited Ballito Junction and the Mall Of Africa, visitors to the stand were encouraged to build their wish for South Africa out of LEGO bricks from the famous LEGO pit, they could also take a picture at our photo booth with our virtual reality Minifigures!

If shoppers spent R100 or more at Toys R Us on LEGO products and brought the receipt to one of our LEGO brand ambassadors they were able to choose a box from our prize board game and were guaranteed to win an amazing LEGO prize!! LOADS of LEGO was given away to happy consumers!

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