ABOUT THE ACTIVATION
The Nestlé Nespresso company is an autonomous globally managed business of the Nestlé Group. We were briefed by Nespresso South Africa to create a brand activation that encouraged product trial.
We created multiple brand activations in Johannesburg and Cape Town and included the world’s first ever Nespresso Interactive Game Wall. This allowed consumers to engage with the Nespresso brand and products in a fun and interactive way.
Recycling and data capturing were also objectives that we fulfilled through recycling stations and iPads.