Nespresso on Ice
ABOUT THE ACTIVATION
We were briefed to come up with an innovative idea to encourage consumers to try the new range of Nespresso iced coffees.
Our client was entering a new product category and therefore required a sampling activation solution that was different from their usual mall sampling activations.
We converted two 1970’s VW vans into mobile sampling stations. We knew that this would create a stir and become a talking point wherever we parked them – Creating the hype that our client was looking for.
The vans were completely transformed and included wooden counter tops, Nespresso coffee machines and storage space for ample product.