Whether it’s an art opening or an automobile trade show, successful exhibition management has these three things in common.
Exhibition Management is about Knowing your Audience
No matter the nature of your exhibition, before you begin planning the day, you need to do detailed market research. You could put on the most extravagant, mind-blowing event or exhibition, filled with brand activation’s and free giveaways. But if it doesn’t speak to your audience, you have missed the opportunity completely. For exhibition management in South Africa, make sure that your research relates to our context.
it’s about Knowing Your Suppliers
Having good relationships with all your suppliers is crucial to successful event and exhibition management. The success of any event relies on many different people fulfilling their designated roles and delivering on the day. An unreliable supplier who doesn’t deliver can play havoc on the flow of an exhibition. To avoid this, make sure you get suppliers from reliable sources, foster relationships with them, and are able to hold them accountable for their services.
it’s about Getting the Right Help
We all have strengths and weaknesses and it’s really important to know what they are, especially when it comes to exhibition management. Acknowledging that we can’t do everything ourselves can sometimes be hard, but in the long run, it could save your brand. If you are really good with people, but bad at budgeting, make sure that you seek the right help from someone who has excellent financial skills. So do what you do best, and outsource the rest.
Check out the latest innovative exhibition we did for the KPMG Enactus Cup.