The FUTURE IS DIGIRENTIAL | [didj-i-ren-shil] | Digital | Experiential
We are a rare team with a rich history in live event, experiential, activation management. Our digital- and mobile-first expertise and collaborative skills set us apart as we offer the best hybrid strategies linking physical and digital experiences.
HOW DID A DIGIRENTIAL STRATEGY LINK TO THE ONLINE & OFFLINE WORLD ALL WHILST REMAINING LOCAL?
Our approach together with localised data, informed an innovative and aggressive through-the-line launch strategy that used offline, online, digital, and experiential methods which meant that our client, Transsion, was able to steal valuable local market share.
We had data insights they could leverage which meant a far higher chance of localised success for their sales objectives and the campaign. We knew who they should be speaking to, what they should be saying, and what channels would work best.
The results of our research: a three channel- digital campaign and bespoke PR drive that integrated with a country-wide roadshow and mall activation.
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