LEGO

LEGO Botanicals

A refined retail installation featuring over 60 Botanicals sets styled with a custom travelling flower cart.

Client: LEGO
Type of work: B2C, Brand Activation, Experience Design, Toys
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

The Challenge

We were tasked with creating a standout retail display that introduced the Botanicals range inside major mall environments.

This included designing a custom cart, building dozens of intricate botanical LEGO® sets, and producing all supporting visual assets for mall communication. The cart needed to be visually striking, sturdy, and capable of travelling between regions for extended display periods.

The solution

We designed and built a bespoke flower-cart installation styled to resemble an elegant floral shop, creating an environment that matched the refined look of the Botanicals range. Our team built more than 60 LEGO® Botanicals sets across Durban and Johannesburg and styled them on the cart to create a cohesive, decorative display.

To support the activation, we produced all digital content artwork for mall screens and handled the transportation, maintenance, and upkeep of the cart, ensuring it remained in perfect condition throughout its regional tour.

The final installation felt premium, polished, and true to the Botanicals aesthetic, offering shoppers a visually appealing moment that showcased the beauty and creativity of the LEGO® Botanicals range.