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Vulcan

Vulcan

Vulcan Workwear at Electra Mining Africa: a 5×5m exhibition stand designed and built to showcase Workwear and Outdoor ranges.

Vulcan
Client
Delivered by
Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

Our Relationship

We partnered with Vulcan Workwear to create their exhibition presence at Electra Mining Africa. Our role included the stand design, spatial planning, artwork, production and on-site build.

The Challenge

Vulcan Workwear needed a 5 × 5 m exhibition stand that could showcase its product offering while giving the brand a clear presence within the Electra Mining environment.

The space needed to accommodate Vulcan’s two key categories, Workwear and Outdoor, while remaining open and practical for product presentation and customer interaction.

The solution

We developed the stand around the Workwear and Outdoor ranges, using lifestyle imagery, product displays and branded elements to give each category its own visual treatment within the stand.

The open-fronted layout allowed visitors to enter the space easily, with mannequins positioned at the front to immediately communicate the product offering.

Inside, counters and display areas provided space for product presentation and customer interaction, while a dedicated catalogue stand gave visitors access to the wider Vulcan range.

We then took the design through production and built the completed stand on-site at Nasrec, delivering the exhibition space as a complete design and build project.

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