Switch Energy

Switch Energy Matriekbaai

A Matric Rage activation rollout with branded social spaces, product engagement points & high-energy crowd interaction.

Client: Switch Energy
Type of work: B2C, Brand Activation, Experience Design, FMCG
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

The Challenge

Switch tasked us with creating a series of beach activations for the Matric Rage audience, requiring high visibility, strong crowd engagement, and consistent brand presence across multiple locations.

The solution

We designed and planned a modular activation system rolled out across key beach sites, featuring branded structures, interactive zones, shaded social areas, and product engagement points.

Each layout was adapted to its environment while maintaining a cohesive Switch look and feel, delivering a high-energy presence across all locations.