Switch Energy

Switch Energy Springbok Activations

A national stadium activation with rugby challenges, product sampling & prize mechanics across Springbok Test Match weekends.

Client: Switch Energy
Type of work: B2C, Brand Activation, Campaign Strategy, Experience Design, FMCG, Sport and Sponsorship
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

The Challenge

Switch tasked us with creating a high-energy brand experience at all Springbok Test Matches, an activation that needed to attract fans, drive participation, enable sampling, and deliver a consistent national presence across stadiums in Pretoria, Durban, Bloemfontein, Cape Town, and Mbombela.

The experience also required clear guest flow, prize mechanics, and multiple interactive rugby-themed games.

The solution

We conceptualised, designed, and built a 15m x 15m SWITCH Activation Zone featuring six rugby-focused challenges, a tasting bar, a VR kicking booth, a sprint track, obstacle course, reflex game, high-jump zone, and a tackle station.

Our team delivered:

Full participant flow design, from check-in, registration, QR posting, and drink sampling to prize qualification.

Six interactive rugby games with clear win criteria and token-based prize mechanics.

Sampling bar, flavour voting, and continuous engagement zones.

Branded grandstands, social media prompts, and share-ready photo moments.

National staffing, logistics, set-up, and breakdown at all five stadiums

The activation delivered a high-traffic, high-energy environment that allowed fans to play, compete, sample, and engage with the Switch brand throughout each Test Match weekend.