M&MS MOVIE ACTIVATION

ABOUT THE CAMPAIGN

Our client, MARS South Africa, tasked us to drive trial of M&Ms candy in an interactive way.

Our team decided to create a taste experience targeted at moviegoers. The rationale is that when a consumer attends a movie, they are more likely to indulge in the sweeter side of life.

We produced a life-sized M&Ms dispenser for our client and provided them with expert brand ambassadors to engage with consumers.

CLIENT
MARS Group

SERVICES
Experiential

YEAR
2018

Jawbone Brand Experiences - M&Ms experiential marketing
Jawbone Brand Experiences - M&Ms experiential marketing
Jawbone Brand Experiences - M&Ms experiential marketing