M&MS MOVIE ACTIVATION
ABOUT THE CAMPAIGN
Our client, MARS South Africa, tasked us to drive trial of M&Ms candy in an interactive way.
Our team decided to create a taste experience targeted at moviegoers. The rationale is that when a consumer attends a movie, they are more likely to indulge in the sweeter side of life.
We produced a life-sized M&Ms dispenser for our client and provided them with expert brand ambassadors to engage with consumers.