Nespresso on Ice - Jawbone Brand Experiences

Nespresso On Ice

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We were briefed to come up with an innovative idea to encourage consumers to try the new range of Nespresso iced coffees.

Our client was entering a new product category and therefore required a sampling activation solution that was different from their usual mall sampling activations.

We converted two 1970’s VW vans into mobile sampling stations. We knew that this would create a stir and become a talking point wherever we parked them – Creating the hype that our client was looking for.

The vans were completely transformed and included wooden counter tops, Nespresso coffee machines and storage space for ample product.

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