We were briefed to come up with an innovative idea to encourage consumers to try the new range of Nespresso iced coffees.
Our client was entering a new product category and therefore required a sampling activation solution that was different from their usual mall sampling activations.
We converted two 1970’s VW vans into mobile sampling stations. We knew that this would create a stir and become a talking point wherever we parked them – Creating the hype that our client was looking for.
The vans were completely transformed and included wooden counter tops, Nespresso coffee machines and storage space for ample product.