Technology continues to revolutionise industries globally. Things are changing faster than ever and because of this, businesses are in a constant state of flux. Combined with this trend is a tightening of the global economy and thus, shrinking marketing budgets.
Our clients’ want technologically savvy solutions that yield an ROI. The days of satisfaction stemming from aesthetically pleasing pop-up activations and events have passed. For each Rand that is invested, our clients’ need to see measurable results in the form of increased sales or consumer data. Or both.
In January 2017, we made further advances to becoming the leading event management supplier in South Africa with the purchase of Splash. This purchase is part of our strategy to adapt with our clients’ shift in priorities. It has empowered us to provide brands with measurable in-person marketing solutions.
SPLASH – EVENT MANAGEMENT SOFTWARE
Splash is the world’s first tool that optimises and validates client’s spend – featuring a fully integrated platform that empowers us to design beautiful event pages, own every lead, sell tickets and seamlessly manage pre and post-event communication.
The beauty of Splash is its ability to run on both desktop and mobile devices seamlessly and allow for cross-team collaboration on projects.
Their client portfolio consists of over half of the Fortune 500 companies and includes brands such as Uber, IBM and Snapchat.
BENEFITS OF EVENT MANAGEMENT SOFTWARE
Using this software, we are now able to offer our clients with the below benefits:
CUSTOMISED LANDING PAGES
Build beautiful, custom designed landing pages that can be used for online RSVP management, event information and data capturing.
CUSTOMISED EMAILERS
Design and send customised event or exhibition invites and reminder emails. These can then be linked to corresponding landing pages with necessary information and call-to-actions.
ONLINE RSVP MANAGEMENT
Manage guest RSVP’s online, all in one place. This enables us to provide our clients’ with guest count data on demand.
ONLINE CHECK IN
Checking guests into large events or exhibitions can be a time-consuming affair – Our brand ambassadors are now equipped with iPads and the Splash mobile application. This empowers us to check guests into events or exhibitions with a simple tap of the finger.
DATA CAPTURING
Capture consumer data for pre and post-event communication. This data can be used to inform future in-person marketing programs or send consumers product specific communication.
ECRM INTEGRATION
Data captured using Splash can be seamlessly integrated into existing eCRM software such as SalesForce.
USES OF EVENT MANAGEMENT SOFTWARE
We are able to use event management software across our service offering and adapt it according to our clients’ business objectives.
The below demonstrates a few uses of event management software across different in-person marketing types.
You can check how we used Splash to improve the experience for the Bryte Insurance brand launch here.
If pursuing ROI or consumer data is an objective of your next event, activation or exhibition, contact us for a proposal. You provide us with the brief and we do the thinking.
