Event Management Tips: How To Avoid Mistakes
February 12, 2020
Getting back to the basics for a successful career in event management with our latest blog post.
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Outsourcing Event Management: When & Why You Should
October 5, 2017
Do what you do best and hire out the rest. This couldn’t be more true than when it comes to outsourcing event management.
How to Calculate Experiential Marketing ROI
August 16, 2017
Calculating return on investment used to be a head-scratching task for experiential marketing agencies. Not anymore. Read more to learn how to show the bang for your client’s buck.
Balance and the nine principles of art and design
July 25, 2017
Balance is integral to most things yet we are hardly aware of its presence; Not a moment goes by where we are not affected by it in some way. Learn from our Head of Special Projects, Wolf Penny.
5 Tips to Hire the Right Exhibition Management Company
July 3, 2017
It’s easy to find exhibition management companies, however, it’s difficult to find the right one. Here are 5 points to help you out.
Exhibition Stands and the Nine Principles of Art and Design
June 6, 2017
The nine principle of art and design are all around you. In music, architecture, food and even music.
Event Management Services: How to reach the C-Suite
May 25, 2017
Are you struggling to justify your marketing spend on event management services? If so, this article is for you. Have you ever heard of
Different types of experiential marketing to suit your brand
May 19, 2017
Experiential marketing doesn’t have a set way of reaching people. Thus, it falls under two forms of reach: Direct and Indirect Reach.
How to Plan Effective Experiential Marketing Campaigns
April 25, 2017
A successful experiential marketing campaign doesn’t happen overnight. It’s a long thought out process where all of the “if’s” and “buts” need to be considered.
How to use Event Management as a Tool to Capture Data
April 13, 2017
Learn how to use event management as part of your marketing strategy to build your database. We have compiled 7 useful tips to make your life easier.
Brainstorming: How to Overcome Creative Blocks
November 9, 2016
These are the brainstorming steps that we use to overcome creative blocks when working on event management projects.
The Psychology behind Experiential Marketing
October 26, 2016
Psychology plays an important part when influencing consumer behaviour. Learn how to use it to increase your bottom line with experiential marketing.